No one wants to read an email that drones on and on. So, inject some personality! Chances are your voice, tone, and sense of humor are all reasons why your customers signed up in the first place. Try to write the way you would speak to your customers, and keep in mind the personality of the people you’re talking to.
Starbucks also uses urgency in these dashes – this one below offers bonus stars if I purchase my favorite items several times over a few days. This promotion serves a different purpose: increasing my purchasing frequency.
You’ll also need to develop your email subject. DO NOT SKIMP ON THIS STEP. Make a great subject so that recipients open your email! 7. Spend time on subject lines
All good email platforms give you the ability to check how successful your campaign was. What was the open rate, click through rate, bounce rate and unsubscribe rate. It will give you an overview of how your audience likes your email and will let you test other templates and offers.
You’re now more likely to complete your purchase, aren’t you? Presentation. Blog Posts
Don’t Quit: How to Keep Sending Great Emails Email marketing continues to deliver results. This customer has the revenue and interest to offer employee benefits (a products/services sales lead and an opportunity to suggest complementary products, especially upsell opportunities as the customer hires more employees).
is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers and orients marketing activities around these influencers.
Event Invitation New York Headquarters Give recipients more control over email communications with subscription management
Think back over the last 12 months and the number of times you have sent the same kind of email to your list.
While those of us who work in marketing or related fields know it was probably pretty simple to include a first name and city within the subject line through basic substitution tags, it gave me a sense of curiosity that inside that email there might be something picked out specifically for me. Maybe it was something I didn’t even know I wanted or needed.
For best results, put optins in multiple places and choose how they appear with rules and page-level targeting. That cuts down on the annoyance level while maintaining effectiveness.

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Dollar Shave Club is known for creating amazing marketing assets (like their famous video), and this email is no exception.
Not only is their newsletter a great mix of content, but I also love the nice balance between images and text, making it really easy to read and mobile-friendly — which is especially important because their newsletters are so long. (Below is just an excerpt, but you can read through the full email here.) We like the clever copy on their call-to-action buttons, too.
You’ll also notice on the dashboard the total emails sent, the open rate, and the click rate. The average is in red above the boxes. I’ve added green numbers below the boxes to indicate how well we’re doing with this account.
I have also some collected. Check this out:
Social Studio Planning an event for your group or association? Our local marketing experts can help. Request a speaker. Affiliate Marketing the Smart Way Gather Your Contacts (and Acquaintances)
The IMPACT Show Podcast Check out our guide to optin types to see all the options for creating optins for your email marketing campaign.
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Just like when starting any relationship, you have to introduce yourself to your partner, to arouse their curiosity for learning more about you. It works the same in business. Especially in eCommerce industry where any shopper has hundreds of website options to choose from, actively reaching out to your visitors to make good impression about your brand can convert a large percentage into potentially paying customers.
The Four MUST HAVE Emails In Every Follow Up Series Browse abandonment emails 1 User Spanish
17. Bird Dogs Looking at the newsletter from above, you can see how urgent, simple, and direct the call to action is. Interestingly, this gets the recipients to take immediate action.
If a user in your email database signed up for your newsletter on a specific blog post, you can segment them based on relevant content that they demonstrated interest in. By personalizing emails in a step-by-step process based on relevance, your messages will be more effective since the content relates to what initially caused them to interact with your brand.
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