Whether your company is B2B or B2C Here’s an email after my own heart — I got my stripes in the copywriting world, so text emails always make me smile. Letting your email subscribers know where they can find you can go a long way in helping them learn more about your brand and lays the foundation for earning qualified leads.
What capabilities are critical in a modern email marketing service provider If you have yet to get started with email marketing, there’s no better time to jump in.   
Using Wi-Fi marketing to power email list growth Email Benchmarks: How Welcome, Birthday, and Win-Back Messages Perform
Spending a few minutes in your email reports will tell you valuable information like who opened your email, who clicked on specific links, and what information was the most interesting to your readers.
Free Marketing Guides Use your work Great email marketing ultimately comes down to giving your audience something that sticks with them. Something that keeps your business on their mind, whether that’s educational information about your industry, operational messages about your service, or marketing messages about the products you offer.
Most good emails have more text than images. There’s no denying that images make your email more attractive, but know that many people disable images. That means your email still has to work even if people can’t see them.
54% of emails are now opened on mobile. Desktop represents just 19% of all email opens.
Revealed: Why Building Your Email List is so Important Today! Birthday Emails How This Teenage Entrepreneur Built a Booming Art… …they are relentless (and you should be too).
Suppression list It’s that nagging feeling you get when you stay in on a Friday night, the reason you sign up for every single new social media platform that comes up, and why you’re jealous of a friend attending a wedding you weren’t invited to… even if the wedding was the last place you wanted to be. 
127 You can see a great example of this in action on the Flaviar website. After signing up to their mailing list, if you add any item to your cart and don’t complete the purchase, you’ll soon receive an email like the one below.
Acquiring new customers can be more costly than retaining current customers, but is crucial to the growth of your company. As a result of this workshop, you will be better able to: Double-opt ins aren’t the only way to get permission from contacts to communicate with them. But they are great for ensuring contacts know exactly what they will be getting when they share their data with you.
Consider having an annual subscription renewal process where subscribers must renew their subscription to continue receiving your emails. This will help keep only those people who are interested in getting your communications.

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I’ve always been impressed by GoDaddy’s transactional emails. This email has all the information a customer needs. Plus, it comes with a promotional code for the next purchase, and links to “GoDaddy Deals.”
Keep your email template code clean. © HomeServiceChats 2018
AWeber is one of the most popular email marketing service providers in the world. They offer a wide-range of tools for small and medium sized businesses to manage their email marketing.
Employee Management Email is the number one channel for a large number of businesses known as Coupon companies; they are dedicated to obtaining goods and services for customers at very low prices in exchange for coupons.
Step 2. Create and Name Your Campaign Step 1 in this process has to be noticing that an email is needed. This can happen in a lot of ways. There are many emails that a company sends that serve a functional purpose, and their need is fairly obvious. For example, if you allow customers to make a profile online, you’ll want to send them a registration confirmation email. If they can make purchases on your site, you’ll want to send them a receipt. If you think transactional emails should be just plain text and as little info as possible, think again! Take a look at our blog on making the most of your transactional emails.
Behavioral Email Example 2 – Nasty Gal View Ceramcor Case Study These are just foundational suggestions.  To really drive email sign-ups, check out this amazing post from Robbie Richards.
Creating promotions is relatively straightforward. Marketing Experiments ran tests on calls to action in email marketing. They found that CTAs that offer high value at low cost to the recipient get more clicks.
MarketingProfs University: The Blueprint for Email Marketing Success Over the last 12 months, email marketing predictions envision that we will see more data being used than ever before, interactive content will be front and center in email development, templates will become minimalist, and mobile responsive design will strengthen as an industry standard following the proliferation of mobile devices.
Basecamp 3 myTrailhead: Customized learning with your content and branding Measure marketing Insanely Effective Email Tactics: Nancy Harhut on Marketing Smarts [Podcast]
12) Cook Smarts MULTIPLE SENDING METHODS Get started for free All Test Prep What Is A Push Notification? And Why Should You Care? Legal and Security ©2018 SendGrid
10 “Content Upgrade” Ideas to Get More Subscribers, Leads, and Sales To protect open and conversion rates, you have to keep innovating new approaches. 
Customers are pretty picky on where they squander their precious time and attention. So imagine how great it is if you are the only one in your industry that does get that attention and can increase engagement with your audience over your competitors. It is definitely possible, but requires to rise above the common superficial
22 stats that reveal the state of email in 2018 Support options at Drip include live chat support, Webinars, automation training, detailed course, free guides and excellent documentation.
If you manage more than one mailing list, you are familiar with the hassle of managing unsubscribes. Ideally you’d like to give your recipients the option of staying on some of your lists, even after they’ve opted out of others, so you can keep marketing activity going with them. This is where ClickDimensions’ subscription lists come in handy. Instead of having one simple unsubscribe page where the recipient unsubscribes from all your email lists, the recipient is presented with multiple subscription lists so they can decide to remain on one or more lists as they desire.
However, you have to make sure that your approach is not too sales-y, instead make it look like you are being helpful. e.g., InvisionApp’s newsletters composed of their best blog content, or their favorite design links for the week (they give away free design often).
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