Strategies for 2017 07:04 18. Email is Rarely—if Ever—Sent The Ultimate YouTube Advertising Guide Mark Warner uses automations cleverly to keep people engaged and coming back to its site. Shortly after leaving the site visitors are automatically sent this helpful round-up of their onsite search to jog their memory and tempt them back.
See All Upcoming Committees AUTOMATICALLY SEND EMAILS Once you’ve picked out a few likely value offerings, it’s time to prepare your game plan. Your initial email marketing campaign will only be the first of many, so you want to make it something that you can use as a basis for future mailings. The more you know about your prospects, the better you can tune your campaign to appeal to them. For example, if your prospects are retailers who get busy during the holiday season, you can send them information about maximizing profits during the holiday rush at the time when it will be most useful for them.
You can see a great example of this in action on the Flaviar website. After signing up to their mailing list, if you add any item to your cart and don’t complete the purchase, you’ll soon receive an email like the one below.
Surprise: Customer loyalty is the key to success. And you can reward your loyal customers by giving them something for free every now and then. Create a “surprise” email that sends an automated email to your best customers that offers a free yearly license to your software for them to use, a gift card or even a coupon code to redeem a box of cupcakes. It’s a small cost for your business but, the reward is huge!
Social network updates Everything that seems to be another commercial or sales pitch anyway.
Let’s start with the building blocks. Created by Brian Gray, Mark Tandan Marketing Campaign: Co-marketing Promotion I bet you are more likely to read the second email because it fits your screen.
Deutsch Sections Personalize MUST USE: Email “Power-Words”- Immediately Improve Your Conversions
with Real-time Reports Modern Marketing Employment & Recruiting Marketing Opt-in email advertising
Thanks Philip. Very much appreciated! Stephan says: Request a quote For even more tips on creating a high-converting optin form, check out our 63-Point Checklist for Creating the Ultimate Optin Form (with Examples).
First-time visitors may just browse a few pages on the store, take a quick look at some products, and then leave. But if they receive such a carefully written email with captivating images and messages, they will probably click the button and come back to the site to discover more.
Methodology When they got to know each other and realized they all shared the same ideals, the concept of The IM Rebels was born. And this is the result.
Crocs sells its footwear in 90 countries with different approaches to email and different technology. To ensure a consistent brand experience wherever customers interacted with the company, Crocs created email playbooks based on successful US campaigns but customized for the different regions. This glocal approach led to the launch of 109 different emails and an increase in engagement and click through rates compared to emails sent without the playbook.
First impressions count. A lot. Therefore, if a subscriber signs up to something, whether it is to receive future blog posts or a series of email tips, it makes sense to thank them and welcome them. By doing nothing, you make it difficult to create a strong impression. When you sign up to Buffer, the social media sharing app, their welcome email includes links to their support email address and a link to their Twitter profile. Simple yet effective!
Guest Post Not sure which subject line will get the most opens and clicks? Think there might be a certain time of day your customers are most likely to make a purchase through your campaign? Running an A/B test lets you experiment with different versions of a campaign to see how the changes you make impact your results.
Keep it short and simple! Pick a goal and write a simple, short email that leaves the reader in no doubt what their next step is. It should be engaging, fun to read but most of all, it should take a few moments to grasp and act. If you’ve got a lot to get off your chest, send short emails more often.
Smart Home Tablet Reviews Now, you need to send targeted messages. Messages that are personalized, and optimized for multiple devices.
Most of the time, I love emails from Michaels, an art supplies store. 2. Nordstrom Rack – Matt Blumberg, Chairman & CEO of Return Path, Inc To promote it to their email subscribers, they put together an amazing email. In this case, the email’s design was a departure from the usual. Though it’s important to be on brand, use special occasions like Halloween or the holiday season to get creative with your visual design.
Matthew Smith, Creator of Really Good Emails, a Collaborative Effort of the Assembly community:
This email from Banana Republic is short and sweet, with just one call-to-action “Update Your Profile”. This is a simple way to get information from your email subscribers to send more relevant and personalized offers in their inbox, which ultimately will increase your open and conversion rates. They have included few links in the footer of the email to help readers, as well as encourage them to shop, but don’t come across as sales-y.
(RELATED: Following Email Marketing Best Practices) Using your restaurant’s email marketing contact list is one of the best ways to showcase gift card offers you have available, especially during holiday seasons.
Do they know why you’re the best in the market? Here, they sent subscribers 4 ways to use craft paint (only the first one is pictured). As you scroll, you see a snapshot of tools plus the finished product. In this case, an Insta-worthy upcycled bike.
Schedule Online Demo The 2017 Technical SEO Audit: A Marketer’s Essential Guide A/B testing for email marketing is when you send two small test groups the same message, but written differently, to see which one is most effective.
Rather than simply providing information, links, and media in a marketing email’s content, interactive content provides the subscriber with visual, easy to use, and (ideally) fun tools to interact with within the email body. Interactive content can include satisfaction surveys, scratch cards, menus, videos, GIFs, and polls. All are designed to capture and maintain subscriber interest.
In a welcome gate Introduction to Buyer Personas Get into the mind of your customers and ask yourself: What do they want to receive in their inbox? What will they get in return for giving you their email address? What is your call to action? Make sure you communicate “what’s in it for them;” be as specific as possible, so your customers know what they are signing up for. You do not want them to be disappointed once the emails start coming in. In other words, consider the value you are providing. For example:
…and this when the email is open: Client-Side Marketer List
So how do you make sure your subscribers are happy with your email content? Simple: make it awesome. Username Password
Our Brand Assets It is estimated that sending four emails per month instead of one increases the chances of having consumers open more than one email. Test every headline before you publish. Try the free Headline Analyzer »
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FREE RESOURCES Email tracking is essential to a healthy email marketing campaign. Email analytics are accessed through google analytics email tracking making it simple for you to keep track and identify successful campaigns.
It tells you what blog content you should create—if you want to (there’s no need for a blog).
As low as $6.99/mo It’s often the minute details that really thrill people enough to make them tell all their friends about you. We never know when an email becomes viral for example Derek Sivers’ order confirmation email.
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