Starbucks There’s no better way to promote an event that to invite people that already know who your company is and what you do. A study by BrightCove and Content Marketing Institute found that meeting potential customers is the most effective tactics for B2B marketers’. So next time you host an event, invite your email list!
There are many more ways to segment your audience for effective email marketing—the full possibilities are almost endless. Keep in mind that segmentation should be customized to your business or marketing plan: segmenting that works for a technology company wouldn’t necessarily work for a boutique.
Close Carmine January 2, 2018 Want to know what a great email looks like? Check out these thoughtfully curated examples by Hubspot. You’ll see that in 2017, marketers are using different styles and techniques to engage with their target market. Animated GIFs, down-to-earth, personalized newsletters, creative, engaging visuals. From dynamic to pure and simple, what works is what makes sense for your brand’s message. There’s no ‘one way’ to do things in this post, but there is plenty of email inspiration.
We respect your privacy. Learn more here. Tired of the marketing mess? Template design tips for emails that get opened
As you’d expect, they generated a lot of sales through emails, and new customers who came through word of mouth subscribed to the list, too.
Account overview: A commonly used report that gives you a snapshot of your account with standard mailing statistics, which you can customize by time range. Email Newsletter Software
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Each email you send should somehow relate to a service or product. For instance, if I want to make sales for my online writing course, I send a series of emails over a course of a few days. All of the emails have to do with writing and all of them link to my course.
Like any marketing strategy, building an email strategy relies on knowing your audience. That means checking out analytics and social analytics for demographic information. Once you know who your subscribers are, it’s easy to come up with a lead magnet such as an ebook that will encourage them to subscribe. That also makes it easier to decide on the right content for your email. If you can, give subscribers options about how often they hear from you.

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For Campaign Monitor customers, there are a number of reports that can help you do this, but the most commonly used is the Snapshot report. Take 10: Five Ways to Keep Your B2B Email and Customer Data Clean
Embed this infographic: Kerry O’Shea Gorgone Tracking and reporting Your subscribers may not remember important milestones such as your anniversary or birthday, but they will remember the sweet discounts or rewards you include to celebrate these.
Jump up ^ ADIKESAVAN, T. MANAGEMENT INFORMATION SYSTEMS BEST PRACTICES AND APPLICATIONS IN BUSINESS. ISBN 8120348966. Retrieved July 10, 2015. The 30 magic marketing words you should be using
Having a high churn rate and losing customers can have a major impact on the health of your business. It’s important you know why you’re testing before you do a test.
Book a demo Featured In: Record or make notes during phone calls. For businesses that get a lot of phone calls from customers, this is a great way to examine exactly what customers are calling for and the terminology they use when they call. 
Step 4: Create your own version. Don’t be afraid to deviate from the examples above. These should serve as inspiration only.
Connect with Iris Hearn 6 Brilliant Strategies to Drive Sales from Email Marketing
One of the most common, and most effective, forms of triggered messaging are messages based upon recent site activity — for example, abandoned shopping cart emails. According to Jerry Jao, a leader in retention marketing, as the industry continues to change, customers have many more choices than before when considering brands, and their attention spans are actually decreasing in the noisy space of digital marketing. One of the best ways to retain customers through email marketing is by creating unique content that is highly targeted and customized based on their needs. Marketers can also use email marketing to deliver customer satisfaction surveys that enable them to accurately measure customer satisfaction and address and issues in a totally timely manner.
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Get Your Free Email Marketing Templates “Can you show me how our work compares to other companies?”
Change your linked text color: Make it match your branding. Send recurring emails based on a date such as a birthday.
Netiquette 2. “Linkbait” creation (and promotion)
Occasion-based emails How-Tos Pinterest Linked In Google Plus Twitter Facebook Powered by GDPR plugin Affiliate 2. Remove Inactive Subscribers to Keep Your List Fresh On top of this, they’ve picked a nice shade of grey for their text. Though it might not seem like a big departure from standard black, grey text is much softer on the eyes.
Those email numbers keep going up, too. That’s why it’s essential to learn how to do email marketing right, so you can reach your target audience and keep their interest.
Once you’ve outlined your email plan, it’s time to start writing.
Chapter 3: Personalized Marketing with Email List Segmentation Follow the iOS guideline of buttons at least 44 pixels wide by 44 pixels tall.
The Ultimate Guide to Ecommerce Email Marketing [Part 2]: Ecommerce Email Marketing Campaign Roadmap – Stage 1
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Love this email example from Open Sky’s campaign that spotlights 3 key things in ONE image : the 30% off savings, the last day and the invitation to shop now! That’s something sending messages through your personal email account won’t accomplish.
Let me help you Here are four email marketing strategies marketers should start to deploy in 2018. Use your campaign reports to identify trends and create segments to find customers who purchased a specific product or spent a certain amount of money, then visit those customers’ subscriber profiles to see their full order history.
226 Views · View Upvoters Actionable social media advice. Delivered daily. How the top 100 US e-retailers are using welcome emails (and what marketers can learn)
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